This spring I will be releasing new covers for my Mind Sweeper Series. Why, you ask? As much as I love the original covers, it’s time for a face lift – taking the brand and dialing it up a notch.
Covers are a vital part of a writer’s book (and brand) – it entices readers to click on your cover, read the blurb, AND hopefully buy your book.
For many authors, changing covers has become a part of their normal marketing process. And yes, authors are also marketers as well. We have to be. In 2017, over 1 million books were self-published and that doesn’t count the books traditionally published. I’m sure that number increased for 2018.
So authors have to find ways to get noticed in the ginormous crowd. Covers, blurbs and other marketing techniques to find readers are something we have to take seriously as part of our writing business.
Over the next couple weeks, I’ll share my new cover journey with you and some of the thought behind where I started and where my cover artist and I ended up.
Come along for the ride – it should be interesting!